Every project begins with a structured research phase. I analyse your products, competitors, ideal customers and existing website performance. This allows me to define the right information architecture, user flow and features your store actually needs. The goal is simple: build a store based on data and intention, not assumptions.

I design every page with a clear purpose. From the homepage to product pages and checkout, each layout is built to remove friction, guide users smoothly through the buying journey and highlight the elements that drive conversions. Clean structure, clear messaging and strong visual hierarchy form the foundation of every design.

Your store is developed on WooCommerce with performance, security and scalability in mind. I configure the right plugins, integrate payment gateways, optimise loading times and ensure your store functions smoothly across all devices. The result is a stable, efficient and fully tailored eCommerce platform built for long-term growth.

Once the store is live, optimisation doesn’t stop. I monitor user behaviour, page performance and conversion data to identify opportunities for improvement. Whether it’s streamlining the checkout, refining product pages or improving load speed, changes are driven by real insights to help you increase sales over time.